Most of us don’t realize the attraction power of two-minute Ramen noodles.
So let me explain…
You might have missed the announcement at the end of yesterday’s lengthy post. Or, like lots of others, you might have dropped by to register today and couldn’t. The usually reliable service we use for registration (AWeber) had a rare bout of unreliability today, going completely down for a few hours.
So here’s the quick scoop about the class:
Picture this.
There are scores of small businesses in your area. Real businesses with real revenue, employees, and office space. And the owners of these businesses are scared.
They don’t know what’s going to happen with the economy. Will it get worse from here? No one knows for sure.
They’re laughing at us. Did you know that?
Right now, someone who refers to himself as an “Internet marketer” is sitting in his bedroom, dressed in nothing but his undies, laughing at how hard bloggers work for how little money we make.
We drive ourselves to creative exhaustion by expecting ourselves to pump out a never-ending stream of remarkable content — a stream that, even in the best of cases, only pulls in a couple hundred bucks a month in advertising revenue.
There are plenty of ways to succeed online, and plenty of advice for making it happen. But what’s the one thing that every successful entrepreneur can fall back on?
If I had to reduce my recipe for success to just three ingredients, this is what those three would be:
- Content
- Copywriting
- Collaboration
And if I had to give up two of those, I’d keep collaboration.
You take the blue pill, the story ends, you wake up in your bed, and believe whatever you want to believe. You take the red pill, you stay in Wonderland, and I show you just how deep the rabbit hole goes.
No, this is not going to be a post about what kind of bloggers Morpheus, Trinity and The Architect would be. That would be cute, but not terribly useful.
But I will use Neo, Agent Smith, Spoon Boy and Persephone as symbols of a different type of matrix. A matrix that allows you to see things for what they really are and become more effective.
