Joomla SEO Blog by Pathos-Seo.com

This Post Topic was already in my draft section form January… But as it this turns out great for doing the Keyword research and Using the right tools to get the keyword information you need.

Keyword Research

Keywords are the most essential part of website creation, especially if you want your website to out perform your competitors.
And Since you are here reading this Blog, you must be looking for a way to do that and improve your Search Engine Rankings and user experience on your website.

Improving your website to get beter performance is in the first place a matter off creating a good website structure and for that, you need to understand two things:

• Your website topic
• What terms are used in search engines related to your topic

For the first part, you probably already know more than you think, so first thing to do is to get a piece of paper (or open a text editor) and start writing down all terms you can think of about and related to you website topic.

Example for the Topic Games: “Online Games, Download Games, Free Games, Video games, Adventure Games, Joystick, Game Computer, WII, Nintendo DS, Games Console”
Just to get you thinking and do some brainstorming before getting to do online research for the best search terms.

Now, before you take the next step, go to Google or Yahoo and do a search for the Keyword you are most likely to know a lot and want to focus on that term.
For “Games” you get 1,430,000,000 results on Google and 5,450,000,000 results on Yahoo.
For “Online Games” you get 111,000,000  results on Google and 2,690,000,000 results on Yahoo.
You can see that these are still very competitive keywords to target…
So lets take it one Little step further in Google and try two extra keywords “Free online kids game” and now you are down to 11,300,000 results.

So what do these numbers tell you? Well, first place, that there are a lot of Games sites :-)
But looking at it form an SEO Point of view, it will be a lot easier to rank for “Free Online kids game” than it will be for just “Games”.
It is time to Introduce the term Keyword Effectiveness Index (KEI) and this is a rank based on how popular the keyword is, and how much competition it has.
Now the competition factor we have seen above, the popularity factor, that you will read about later on. 

Back to getting into the heavy hitters.. there is an the hidden secret in doing your keyword research and building your keyword list the right way:

Keep reading →

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I am currently in the process of building a new website for my own pleasure, and I thought I would tell you about to process involved in setting up a search engine optimized website with Joomla 1.5.x

You might thinks, well that should not take long… just grab a copy of the new Joomla version, install it en you are ready to got, that easy.

But that would be just a tiny little to simple… there is just more to do BEFORE you install Joomla (or any other CMS for that matter)

In the next weeks or so you can read here about how to get started once you have gotten an Idea to create a website about.
You will be reading about:

• Domain name selection
• Keyword research
• Getting into the mind of your visitors
• Setting Up a website structure that is easy to use, good for your visitors and search engines 
• Choosing a hosting company
• Choosing your template and layout
• Installing and fine-tuning Joomla SEO Components
• Writing Content and what to write Search Engine Optimized content
• Tracking visitors
• Promoting your website

As you can see there is a lot to cover and at the end I (and maybe you to) should have a website that is doing well in the Search Engines and is also great for your visitors.

What I am nog going to tell you, is what the sites URL is, just to keep things clean in the process.
Some of the things I am going to tell you will see at the end of the serie, but by then it should not have a large effect on the visitors number.

Warning! Don’t expect a high frequency of posts about this project, since some thing really taken time, however once a week I guess there should be an update on the project.  

P.s. most of the things will also be applicable to a Joomla 1.0.x website.

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You now I do like Blogs… I write a few my self, and read a lot of others as well.

On new Blog that definitely goes into my Netvibes Joomla tab is this one from the Joomla developers, Developer Team Blog 

They will Blog about writing, seeking advice, coding and lots more, so as they say, it is a great way to stay in touch with the Joomla 1.6 development action.

And as Barry North already pointed out in one of his recent posts, the Blogs are now on Joomla 1.5 native with a social bookmarking footer instead of the old JD_WP WordPress based component.
Which brings back to mind that you really can use Joomla for Blogging but there are still some things that need to be ported to Joomla 1.5 native before it really would be a great Blogging platform.

But for the Joomla Developers Blog, content is the key! And it will be easy to keep up since they do offer an RSS Feed (No, not just yet via Feedburner, but maybe in time…)

For now, keeping my RSS feed open to new blogpost and looking forward to new improvements in the SEO Field.

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Today I found out that the best Free editor for Joomla, that is in my opinion is now available for Joomla 1.5 as wel.

it is also good to see that this Editor now has it’s own website JoomlaFCK.

I am working on some posts and articles about the new Joomla 1.5 Stable release and how to use and improve SEO for it.

And I couldn’t use my favorite editor… which is JoomlaFCK :-)

Why should you try this editor for your Joomla based website? Either for 1.0.x or 1.5 version…

Because it is the only one, free one that is, that doesn’t mess with your HTML code if you want to get something hand-coded in your content.

Further more you don’t have to install a lot of Plugins, it works for most of the content editing right out of the box.

Images handling

You might have noticed that I try to use a lot of images and screen shots to explain things.
JoomlaFCK give you the tools to upload your images without closing your page and does something pretty great for SEO as wel…

It takes the width and height values from the image and puts them in the code, you can also fill the Alt tag and on the Advanced tab also the Title of the images.
Then its up to you to make sure your images have the read name before uploading.

I could go on and on about this great editor, bu you just should try it yourself.

Download the right version, install it as a Plugin and activate it.

If you want to read more about this editor , go to the Homepage of JoomlaFCK editor or have a look at the impressive JoomlaFCK features map

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There is a great announcement from the Joomla Core Team today….

Joomla 1.5 Stable is released!

Congrats to all who worked on this great new Release!

Here is the official release of Joomla 1.5 Stable announcement  you can down it from Joomla 1.5 Files

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If you have read several topics on Search Engine Optimization, you will find that the term “Keywords” is used to indicate several different items of SEO.

Like:

• Metatag keywords
• Search keywords
• Targeted keywords

And the latter is what I am going to give you some extra inside information on, and it will show you how easy it is if you really want to boost your sites ranking for your mayor keyword that you are targetting.

Optimizing your site structure

First things first… do your keyword research and find the topics related to your website main topic.

Then reorganize your site structure to reflect that relations.

So if you would create a website about, well lets say eheh… Joomla! then you know it will be very difficult to rank for the search term Joomla! itself.
But there are a lot of keywords related to Joomla, like Templates, Components, Modules, Plugins, Mambots.
See how these terms kan create a cluster of keywords?

Here is an image of elliance infographics that shows it all:

And the best part is… Joomla will actually force you in to structure it the right way, if you do you keywords research!

You see, were may people think of the rigid structure of Joomla for placing content is a bad thing, it is actually a great thing for SEO.
In Joomla you have to set up a structure in Section, Categories and Items which is pretty simple as you can read on Understanding the Joomla structure

But clustering you keywords in categories within the a section is the best keyword cluster you can create!

In a more diffecult term this is called LSI, Latent Semantical Indexing which is covered in Joomla and LSI for SEO

So if you really want your site to rock in the search engines, get your keywords together, create categories for them and start writing your content items accordingly…

Oh, one more thing… if you are going to restructure you Joomla site, make sure you 301 redirect your old URLs to the new ones!

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